On March 13, 2025, Bibendum turned 25. We could have thrown a cocktail party with speeches. Instead, we did something we had long promised with a single word: epic.
The heart of our portfolio is the family estates. So at Sofia Event Center we set out 50 tables with 350 wines from 70 wineries across 5 continents — and at the most special of them stood not sales representatives, but the families themselves: the people whose names are on the labels.
Who stood behind the tables
- Alberto Tasca — 8th generation and CEO, Tasca, Italy
- Alois Clemens Lageder — 6th generation and CEO, Alois Lageder, Italy
- Andrea Pieropan — 4th generation, Pieropan, Italy
- Valentina Argiolas — 3rd generation, Argiolas, Italy
- Armando Castanedi — founder, Tenuta Sant'Antonio, Italy
- Vangelis Gerovassiliou — founder and oenologist, Gerovassiliou, Greece
- Vassilis and Michalis Tsaktsarlis — 1st and 2nd generation, Biblia Chora, Greece
- David Babich — 3rd generation and CEO, Babich, New Zealand
- Jean-François Ott — 3rd generation and oenologist, Domaines Ott, France
- Jorge Rosas — 5th generation and CEO, Ramos Pinto, Portugal
- Ivaylo Genovski — founder and CEO, Santa Sarah, Bulgaria
- Luigi Collavini — 4th generation, Collavini, Italy
- Louis Hubert — 9th generation, Château d'Astros, France
- Iliya and Petar Ivanovi — 1st and 2nd generation, Maryan, Bulgaria
- Séverine Schlumberger — 7th generation, Domaines Schlumberger, France
- Stefano Benini — 30th generation, Frescobaldi, Italy
- Philip Harmandjiev — founder and CEO, Damianitza, Bulgaria
- Frank Bailly, Anne Lyary and Eugénie Bailly — 2nd and 3rd generation, Bailly-Reverdy, France
- Julia Loosen — 4th generation, Dr. Loosen, Germany
In the wine world, “family” means sustainability, long-term thinking and responsibility — and that's exactly what we wanted our guests to taste in the glass: not 25, but hundreds of years of experience, tradition and vision.
The full Bibendum portfolio was laid out for tasting, arranged like a professional wine list. Every ticket doubled as a voucher of the same value, and at the owners' tables you could have your bottle signed. The living statues in the hall embodied the culture of each country — and set a mood guests still talk about.
The day in frames
These are only the first 25 years — the best belongs to the future. Thank you for being there!