In 2026 Babich turns 110 — and instead of solemn statements, the family chose to tell stories. The Unbottled Stories campaign gathers the people, moments and events that have shaped the winery since 1916: as they put it themselves, “every challenge, triumph, good decision, and occasional disaster has helped shape the character of Babich Wines.”
The series opens with a conversation between David and André Babich — third generation of the family — about wine, character, and what it means to inherit 110 years of work. The tone is warm, human, and nothing like a corporate anniversary. Watch the episodes in order:
Frames from the 110 years
Babich has been part of Bibendum's portfolio since 2006, and David Babich personally presented the family's wines at our You Are Family tasting in 2025. The Marlborough Sauvignon Blanc that starts most people's acquaintance with New Zealand is in our catalog.